Organic Search Rank Analysis/Planning: Discovery of an organic keyword search strategy that supports client website domains and virtual content portal profiles.
Virtual Content Portals: Stand alone gateways that provide specific information on a topic relevant to a business. These portals qualify individuals as wanting more information or needing specific services and delivers click-through traffic to a client's site. Measured as Pay-Per-Lead.
Blurbing: Back-linking strategy which establishes inbound links from stories published on news media websites to a client website or virtual portal.
Promotional Back-Linking: The process of establishing high quality back-links from contextually relevant social bookmarking sites, news outlets, forums and blogs back to a client website.
Article Marketing: Like a virtual content portal, articles can be written and published with third-party online publishers. Articles that offer solutions to a timely issue, and other worthwhile information can deliver click-through traffic to a client website where products or services are available.
Blogging: Preparing a specialized stream of content with some regularity for a particular publishing source. Blogs act like a virtual content portal and deliver specialized audiences to a client website. They also provide an authority link and competitiveness for reaching long-tail search engine audiences.
On-site Keyword Optimization: Using information from keyword analysis, on-site seo techniques are used to properly get websites listed in keyword searches.
Social Networking Promotions: Twitter, Facebook, and a million more. Each media website also has a mini-social network of its own on site, where members contribute information/comment to stories, interact with others in the audience, and lightly promote their businesses and services.
Trade Focused Public Relations Outreach: Typically used with a social network like Twitter, to identify and interact with a sub-set of reporters all writing in a certain field/subject matter. Groups are created that include reporters, experts and other industry sources. Relevant re-tweets are posted to the profile from the individuals in the group being followed.