Media Relations Consulting Presentation: Social and Search Marketing
Media relations consulting presentations are designed to explore the use of social media platforms like Twitter, Facebook, Ning, and LinkedIn as a primary method for meeting, educating, influencing and maintaining relationship with journalists, experts and other leading opinion leaders online.
Techniques for creating company-based relationships with these individuals are explored. The media relations consulting presentations explore methods for finding the right individuals online, cover development of content, and discuss how timing affects the relationships that are forged with these individuals online. In addition to social media platforms, the fundamentals and benefits of using targeted keyword research during the creation of company news releases is explained as it relates to posting information on company websites, and for publishing information through third-party news distribution services and social networks.