Search Marketing & Public Relations Consulting

ConsultingServices

optimization blog

the pingback

social news networking

SiteMap

Contact Information




Webpage Checking | Online Tools | Past Blog Entries


It's always a good idea to check your promotional copy once it is finally live on other people's websites. After an article is live, you can check for back-links, page rank and a host of other online properties with free online tools.  You can also analyze articles published by other authors on a site you are intending to publish to, to see how the publishing website treats and promotes submitted information published to their site.

Keyword Density Analyzer Keyword Density Checker
PageRank Predictor PageRank Prediction
Page Comparison Site Comparison
Links Value Calculator Link Price Calculator
Back Link analyzer Backlinks Checker

Here is a site with different types of tools http://www.seomastering.com/all-seo-features.php

* * *

Old Domain Names Rank Higher than Young


Age is a discriminating factor in search engine site rank, and the older a domain name is, but more competitive it will be for Search results. Year-one sites in fact get a virtual timeout, which is know as having a site in the sandbox.

All other factors being exactly equal, a domain that is three years old will outrank a domain that is two years old.  Search engine lists use domain name age as a factor to help determine which link/resource is listed higher than another. Buying an aged domain can provide benefits to a business or a online promotional effort.

Here are some basic elements you can use to compare links you might be consider purchasing:
URL Optimized, keyword
Age: 5/yrs old+
Back-links: Backlinks from (.edu .gov) are authoritative, .com is simple/standard
PageRank
Existing traffic flow
Background/blacklist history

* * *

Search Engine Marketing Glossary


Search Engine Watch SEM Glossary
http://searchenginewatch.com/define#seo

Good Overviews For:
advertising network:
algorithm:
anchor text:
click through rate (CTR):
content network:
contextual advertising:
cost per action (CPA):
cost per click (CPC): Also called Pay per Click (PPC).
cost per thousand (CPM):
geo-targeting:
Googlebot:
inbound link:
invisible web:
keyword:
link bait:
link building:
meta tags:
pay per click (PPC):
quality score:
return on investment (ROI):
search advertising:
search engine marketing (SEM):
search engine optimization (SEO):
search engine results pages (SERPs):
social media:
spider:
title tag:
universal search:
Web 2.0:

* * *

FireFox Plugins for Campaigns


There are plenty of Firefox Plugins that can be beneficial to use, when working on an seo pr campaign. Plug-ins give you a quick look at some measurement stats on a site or search engine page, in exchange for slowing down the browser performance. Try disabling them ( tools > add-on ) when you don't need them to save your bandwidth.

Alexa Sparky 1.4.5
Alexa Internet Stautus bar
https://addons.mozilla.org/en-US/firefox/addon/5362

Faves 1.1
A toolbar that gives you quick access to saving to Faves.com
https://addons.mozilla.org/en-US/firefox/addon/4226

Live PageRank 0.0.6
Display live PageRank for active URL
https://addons.mozilla.org/en-US/firefox/addon/2007

NoDoFollow 1.1
Highlights links in a document and color codes them according to follow/nofollow
https://addons.mozilla.org/en-US/firefox/addon/5687

SearchStatus 1.31
Display the Google, Alexa, compete and Linkscape ranking with search-related terms
https://addons.mozilla.org/en-US/firefox/addon/321



Return to Optimization Blog | Digital PR SEM SEO Search Marketing



http://www.garwoodpr.com/ © 1996 - 2011