Public Relations Consulting Presentations and Practice Area
Search Marketing meets Public Relations Consulting Presentations teach PR professionals and marketing pros how to integrate search marketing techniques into company PR program in a way that dramatically expands a campaign’s reach and delivers measurable ROI.
Public relations programs are uniquely positioned to produce high search marketing results as PR programs are driven by content, third-party outreach and widespread distribution networks, however search marketing fundamentals are not widely know, or yet embraced by practicing publicity professionals.
The Search and Public Relations Consulting Presentations teach publicists and other company marketing pros how search marketing techniques can be used to dramatically extend the PR outreach by using overflow photography, videos, unused marketing copy and through the customized distribution of marketing material. The Search and Public Relations Consulting Presentations cover the impact and benefits of cross merchandising alternate copy and images through social media platforms often already being maintained by agencies and companies.